Market place: beverage manufacturer
Scale: 1000 +
Goal: Improving the quality of product presentation in retail chains, automation of reporting.
Task: In order to control the placement in the retail stores, it is extremely important to promptly receive accurate information about the technical condition of refrigerators, quality of facing and completeness of the product presentation. Manufacturers solve these challenges by manually gathering (photographing refrigerators) by trading store staff and/or sales representatives, and semi-automatic processing that entails the following issues:
Current quality of product presentation in retail networks: from low to medium.
Technology: We have proposed a comprehensive solution that allows monitoring of facing and completeness of the assortment as well as the technical condition of equipment in online mode. It also automatically sends notifications to the service department in case of the inconsistency of the goods presentation and/or the location of the refrigerator.
For data processing and visualization we have offered а cloud solution, for tracking of key parameters we have developed a software and hardware complex with a set of sensors, placed directly in refrigerators, allowing continuous monitoring of critical parameters such as:
The collection, accumulation, and processing of data regarding the quality of facing, sales dynamics, technical condition of equipment, etc., allows to identify correlations and use the data for business intelligence and further effective decision making.
Proactive approach: an automated data collection from the sensors, which are placed directly in refrigerators, automated notifications and advanced high-precision analytics: